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Public Relations

Public perception is a very important topic of the business success.

For this very reason, with a group of experts in public relations and affairs, we build up a PR Strategy from scratch for the businesses and for their goals and missions with a very clear action plan.

 

Public perception is a very important topic of the business success.

For this very reason, with a group of experts in public relations and affairs, We build up a PR Strategy from scratch for the businesses and for their goals and missions with a very clear action plan.

We implement this plan by exposing the company products or services to the public by ensuring they receive the business message in the proper way in all media and public channels.

Our most used services for preparing PR strategies are: PR strategies and activities, Public and Media relations, Composing and issuing press releases, Internal Communications, Standard Public Communications and Statements, Surveys and Consultancies. 

Like advertising, public relations seeks to promote organizations, products, services, and brands. But PR activities also play an important role in identifying and building relationships with influential individuals and groups responsible for shaping market perceptions in the industry or product category where an organization operates. Public relations efforts strive to do the following:

  • Build and maintain a positive image
  • Inform target audiences about positive associations with a product, service, brand, or organization
  • Maintain good relationships with influencers—the people who strongly influence the opinions of target audiences
  • Generate goodwill among consumers, the media, and other target audiences by raising the organization’s profile
  • Stimulate demand for a product, service, idea, or organization
  • Head off critical or unfavorable media coverage

When to Use Public Relations

Public relations offer an excellent toolset for generating attention whenever there is something newsworthy that marketers would like to share with customers, prospective customers, the local community, or other audiences. PR professionals maintain relationships with reporters and writers who routinely cover news about the company, product category, and industry, so they can alert media organizations when news happens. At times, PR actually creates activities that are newsworthy, such as establishing a scholarship program or hosting a science fair for local schools. PR is involved in publishing general information about an organization, such as an annual report, a newsletter, an article, a white paper providing deeper information about a topic of interest, or an informational press kit for the media. 

New Born Media will do all needed researches to all these topics and will apply the right PR techniques for your company and in necessary cases will combine two or three strategies in order to build relationships with influencers who help shape opinions in the marketplace about your company and your products. 

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