Soroban’s branding is not just aesthetic, but functional and designed to instantly communicate the company’s mission: delivering accurate, secure, and personalized services for every client. From visual materials to online presence and communication tools, we’ve built an identity that speaks directly to the target audience, laying the foundation for a professional and trustworthy image in the local and wider market. Today, Soroban is more than just a name – it’s a promise of transparency, dedication, and quality, and we at New Born Media are proud to have contributed to bringing this brand to life.
Soroban
Every successful business agreement starts with a simple gesture: a handshake. This act symbolizes trust, partnership, and the willingness to build something sustainable together. Inspired by this significant moment, and linking it with the letter “S” as a symbol of unity and the initial of the brand name, the visual concept for Soroban was born – a name that embodies precision, clarity, and accurate calculation in every aspect of finance.
At New Born Media, we worked to create a visual identity that reflects the seriousness and professionalism of Soroban in the fields of tax, finance, and accounting. The logo is built around the concept of collaboration and integrity, subtly incorporating the symbolism of the letter “S,” which simultaneously represents the brand's initials and the strong connection between client and partner. The colors and typography were carefully chosen to convey trustworthiness, clarity, and maturity – essential values for a company dealing with such sensitive matters as finance.
