Gentiana Berisha

GB is a moderately large and well-established business, known for offering premium and custom-made dresses for women. Operating out of Suhareka, Kosovo, the company has built a strong reputation over the past decade, not only within its local market but also across the Balkan region and various parts of Europe. With its commitment to quality, elegance, and individuality, GB has positioned itself as a trusted name in the women’s fashion industry. The brand’s dedication to tailoring unique experiences for each client continues to set it apart from mass-market fashion brands.

Given the level of recognition and legacy that GB carries, the creative team at Newborn Media approached this branding project with the utmost respect and enthusiasm. Our mission was clear: to craft a logo that reflects GB’s refined identity while also embodying timeless elegance. We explored various visual directions, colors, and forms that resonated with the spirit of the brand — confident, graceful, and sophisticated. Through close collaboration and deep understanding of GB’s values, we were able to shape a brand identity that not only represents the present but also anticipates the future.

We are proud of how the final logo and branding concept came together — an elegant mark that communicates both the heritage and ambition of GB. It was truly an honor for our team to be part of this journey. We hope that you, just like us, feel the essence of GB captured in every line, color, and form of the visual identity.