Google’s algorithms are increasingly prioritizing websites with video content.
It’s not something you want to ignore; 93% of online experiences start with a search engine, so you want to do everything you can to appear on that crucial first page.And you especially want to appear in the first three results — the top three spots get 55% of all clicks.But how does video help?
There’s a lot you can do, but adding videos specifically helps increase your search engine results page (SERP) rank in a couple of ways:
- Increasing your click-through rates.
- Lowering your bounce rates: People spend over twice as long on a page with video than without.
- Creating quality backlinks: The higher the quality of your content, the more likely you are to get backlinks.Video is magical, but when you combine good SEO and valuable content, that’s when the real magic happens.
Video gives you a boost in rankings, which allows more people to see your site, which means more people will click on your link, but they won’t actually stay on your site very long if your on-page content isn’t high-quality.
Google only loves you when everyone else loves you first.