Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. Many people define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers. This misconception stems from the fact that most social media users access their tools via apps.
David Ogilvy, the “Father of Advertising,” defined brand as “the intangible sum of a product’s attributes.” As branding has evolved, brands have become more subjective – more about perception and accumulated meaning. Our conception of what a brand is has become more and more complicated, difficult to define, and hard to pin down with a single definition.